MobileResearch in the news

It looks like MobileResearch (a startup company?) has gotten quite some good friends on the net. They are presented as

“the first commercially available solution that provides mobile developers and content publishers the data they need to address the problems associated with mobile device fragmentation”

on their site, here, here and probably on many other sites.
They certainly have a great marketing team and I’m happy to see that more and more people realize that knowing what a device can do is really important.
I am not saying that WURFL is better (or worse) than their product, I haven’t seen it. The good thing and probably their advantage over WURFL is that it’s specifically targeted for the US market (but it looks like they will deliver something for the European market later this year) and WURFL hasn’t had that many contributions from the US market. We have recently (the last 2-3 months) started receiving contributions from the US, this means that they are eventually understanding and feeling the need for such database.
I am sure the guys at MobileResearch have worked and ARE working hard on their project, but you will all agree with me that it’s a great marketing-ONLY statment the fact they are the first… It’s true that WURFL is NOT a commercial product, IT IS FREE! On the other side it is also true that there are other really valuable and EXPERIENCED companies offering similar products. The question is:”Are they as well trained and are they targeted to the US market?” Maybe they have worked hard on the GSM/European market and don’t have much information about US devices. Audiovox devices are not being sold in Europe. There are many devices from Sharp and Sanyo being sold in USA only. Danger is another one, and I could list more.

I just wonder how much marketing is behind this software and how much “substance” is behind the product.

Knowing that more people is working on something like WURFL just confirms the value of the project and seeing that they ask you almost 30.000,00 USD makes me understand the monetary value of WURFL.

I wonder were WURFL could go if people donated some money or time or resources.

PS: while writing this post I noticed they are also putting banners on Google.