Casual gaming for marketing

A couple of days ago I was looking for a few updates about the new Mazda MX-5 or Miata as is called in USA.
I browsed the Italian site, but then wondered about the US version. I was looking for little difference, just for the curiosity.

I went on the Official site.
Then I went to the section of the beautiful Miata and with my great surprise I discovered a tiny fun game (look at the bottom, there’s a link named “MX-5 Miata game”). It is definitely a Casual Game.
In short, there’s a course and you drive your Miata. The more you drift the higher is your score.
There’s practice and race.
It’s pure casual gaming, it takes about 5 minutes to pick up the game and you can basically play for hours to drive and drift perfectly.

It’s fun to see that casual gaming is now also a vehicle to promote other products. We used to get little gadgets or a chance to win a prize along with a product publicity. Now that casual gaming is trendy and cool, big brands use it to promote their products.

The game is fun and the graphics is good. If you are up for a quick match with your friends or colleagues, I suggest you give it a try.