M:Metrics has been sold, eventually. When Nielsen acquired Telephia, some thought it would be over for M:Metrics, but I think M:Metrics has proven the great quality of their products and services, they kept going and leading the market and now they are joining comScore.
I think this is great news for all my former colleagues in London and Seattle. Hopefully the products will keep growing and leading the market.
I look forward to the future of M:Metrics’ products.
According to M:Metrics US owners of smartphones (can someone tell me exactly what a smartphone is?) browse the web twice as much as British users.
It is obvious that users who bought a smartphone will make a use that is different from users who bought a cheap mobile device. I always thought Britain was one of the most active countries in this space, anyway.
Interesting how the only site in common is Facebook. No wonder they did an iPhone UI and are getting more active in the mobile space.
No Google? Only live.com? No eBay in Britain?
These are the numbers coming straight from M:Metrics.
Top Domains by Time Spent Browsing per Month: United Kingdom
||Hutchison Whampoa Limited
||British Sky Broadcasting Group Plc
||British Broadcasting Corporation (BBC)
Top Domains by Time Spent Browsing per Month: United States
||The Walt Disney Company
Also, Mark Donovan, senior analyst, says:
People are becoming increasingly engaged in the mobile medium. Among smartphone users in the United States, mobile browsing has increased 89 percent year over year, and pageviews have increased 127 percent. Consumption is quickly evolving from brief transactions, such as checking the weather or flight status, to time-intensive interaction with mobile Web sites—even without an iPhone.
And Paul Goode, senior analyst, adds:
A primary factor in the discrepancy in the duration of time spent browsing between British and American smartphone users is the relative popularity of flat-rate data plans in the United States, where 10.9 percent of users have an unlimited data plan versus only 2.3 percent in Britain. Other factors to consider are the popularity of devices with QWERTY keyboards in the United States—where nine of the ten top smartphones are QWERTY, while the inverse is true in the UK–and the greater penetration of smartphones in the British market.
I just read the news item that M:Metrics is now covering China too.
This sounds to me like a big announcement. China is always a difficult market to get in and everyone wants to know what’s going on over there.
A very good press release, as always, from M:Metrics. This month it’s focused around the iPhone and how Americans and British have perceived the phone, features and how they are considering to buy it and maybe switch to AT&T.
Read the full article here, M:Metrics: high awareness, strong demand for iPhone among British and American mobile phone users.
Please join M:Metrics for our monthly web briefing on Wednesday, May 23, at 8:00 a.m. PST/ 4:00 p.m. GMT. Evan Neufeld, vice president and senior analyst, will present M:Metrics’ latest findings on the mobile media market, with a focus on opportunities for mobile marketing and advertising.
Who: Evan Neufeld, vice president + senior analyst
What: Mobile Marketing Metrics, Expertise from an Interactive Media Guru
When: Wednesday, May 23 2007, 8:00 a.m. PST/ 11:00 a.m. EST/ 4:00 p.m. GMT
Where: online webcast
To enroll in this event, please login (free registration)to http://mmetrics.webex.com prior to the start of the web briefing. If you are prompted for a password, it is “mobile”.