Cingular’s Firefly

Cingular’s Firefly is a mobile phone for kids.

I had seen it a couple of months ago, while browsing around their developer’s site. It really surprised me. I was looking at the picture wondering where the keyboard is. I later talked about it with Charles, my colleague at M:Metrics and it actually turned out that the device sells well, considering its niche market. In two words, this is a phone for kids with a small addressbook where parents store important numbers. It doesn’t have a keyboard, but just a few buttons to answer calls, access the addressbook. It also features three special buttons, on the front 2 buttons to call Mom or Dad and on the side a special “911” number (look at the 360° view).

Now that I look at it I wonder how you will set the numbers in the addressbook. Maybe connecting to a PC?

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