My friends at DADA pinged me to share this breaking news, DADA and Sony BMG are partnering in the US and making a new company called DADA Entertainment.
I hope this is a sign that media companies have understood that they can’t keep just selling CD’s. This seems to me like when in the early eighties people thought that TV and VCR would have killed the radio. Then 5-10 years ago many said that internet and free information would have killed the newspapers.
Guess what? All of these media are still around and the winning move is, of course, to put one foot in each media and get the best from every platform!
Full PR on DADA’s company site, SONY BMG Music Entertainment and DADA form joint venture to create a leading U.S. direct-to-consumer digital and mobile entertainment service