Last week in Las Vegas Nellymoser announced a version 3.5 of their platform. Reading from the press release:
New Mobile Services Extended With Rich, Interactive Widgets And Microsites, Accessed Across Multiple Platforms And Supported By In-Application Advertising
Following the press release, Nellymoser got in touch with me to have a talk about their announcement. I thought they must have contacted the wrong person as I’m not a journalist, but they explained they wanted to talk to me specifically because this is a product for developers. I have to admit this made me curious.
So this Monday I had a chat over the phone with John Puterbaugh, Founder and Chief Strategist and Betsy Zikakis, VP of Marketing. We skipped all the marketing stuff that is not exactly my business and John went straight to the point of why this product is interesting for developers.
Nellymoser has a number of agreements with US operators, premium messaging companies and media companies. They already have their services provided via operator decks (portals). Why not open the platform to other companies that might have interesting services? Well this sounds like a great plan to me. Nellymoser now gives access to media provided by their big partners, a chance to be listed (via their software) on big operator portals and, if you want it, also manage payments via their gateways.
Nellymoser is specialized in media provision so all the device detection and media adaptation happens on their side. What developers should care about is create compelling services and mix the media Nellymoser provides with their own, if they want to.
The pricing also seems interesting as you will have a chance to either pay a fixed fee (if you know the size of your business) or pay per transaction. It is not exactly a revenue sharing, but rather a fee per active user. This made me think of i-mode, I have to say. We have not talked about the details of the pricing so I just do not know, yet.
So what’s in for me? Why should it be interesting for me (I live in Italy, just FYI)?
Well the plan is to extend the platform over the summer and not only to let developers build sites for operator decks, but also for the open internet. They call them microsite, a name that I do not like very much, these will build the web of tomorrow! Still it’s good they are looking out of the window and I’m sure they are already seeing the potential.
After about 30 minutes of talk including some business and technical perspectives, I think this is a very good initiative and I look forward to see how it works and what are the tools available. I should be getting access to it in a few weeks. I’ll post more once I get that (and maybe after a few hundred dollars sold over the US operators. 😉 )
See a flash demo called VIP Access of sites will look like.
I also reviewed a similar service in the past, called Mobispirit, but I think Nellymoser is a step further.