comScore acquires M:Metrics

M:Metrics has been sold, eventually. When Nielsen acquired Telephia, some thought it would be over for M:Metrics, but I think M:Metrics has proven the great quality of their products and services, they kept going and leading the market and now they are joining comScore.

I think this is great news for all my former colleagues in London and Seattle. Hopefully the products will keep growing and leading the market.

I look forward to the future of M:Metrics’ products.