comScore acquires M:Metrics

M:Metrics has been sold, eventually. When Nielsen acquired Telephia, some thought it would be over for M:Metrics, but I think M:Metrics has proven the great quality of their products and services, they kept going and leading the market and now they are joining comScore.

I think this is great news for all my former colleagues in London and Seattle. Hopefully the products will keep growing and leading the market.

I look forward to the future of M:Metrics’ products.

US Smartphone users browse twice the British ones

According to M:Metrics US owners of smartphones (can someone tell me exactly what a smartphone is?) browse the web twice as much as British users.

It is obvious that users who bought a smartphone will make a use that is different from users who bought a cheap mobile device. I always thought Britain was one of the most active countries in this space, anyway.

Interesting how the only site in common is Facebook. No wonder they did an iPhone UI and are getting more active in the mobile space.
No Google? Only live.com? No eBay in Britain?

These are the numbers coming straight from M:Metrics.

Top Domains by Time Spent Browsing per Month: United Kingdom

Domain Company Total
Total Total 2:24:58
facebook.com TheFacebook, Inc 1:44:47
three.co.uk Hutchison Whampoa Limited 1:30:51
sky.com British Sky Broadcasting Group Plc 1:15:28
live.com Microsoft Corporation 1:11:06
bbc.co.uk British Broadcasting Corporation (BBC) 0:48:10

Top Domains by Time Spent Browsing per Month: United States

Domain Company Total
Total Total 4:37:48
craigslist.org Craigslist, Inc. 1:38:51
ebay.com eBay Inc. 1:25:41
myspace.com News Corporation 1:25:13
facebook.com TheFacebook, Inc 1:24:09
go.com The Walt Disney Company 1:07:04

Also, Mark Donovan, senior analyst, says:

People are becoming increasingly engaged in the mobile medium. Among smartphone users in the United States, mobile browsing has increased 89 percent year over year, and pageviews have increased 127 percent. Consumption is quickly evolving from brief transactions, such as checking the weather or flight status, to time-intensive interaction with mobile Web sites—even without an iPhone.

And Paul Goode, senior analyst, adds:

A primary factor in the discrepancy in the duration of time spent browsing between British and American smartphone users is the relative popularity of flat-rate data plans in the United States, where 10.9 percent of users have an unlimited data plan versus only 2.3 percent in Britain. Other factors to consider are the popularity of devices with QWERTY keyboards in the United States—where nine of the ten top smartphones are QWERTY, while the inverse is true in the UK–and the greater penetration of smartphones in the British market.

Mobile Marketing: A Data-Driven Perspective to What the Buzz is All About

Please join M:Metrics for our monthly web briefing on Wednesday, May 23, at 8:00 a.m. PST/ 4:00 p.m. GMT. Evan Neufeld, vice president and senior analyst, will present M:Metrics’ latest findings on the mobile media market, with a focus on opportunities for mobile marketing and advertising.

Who: Evan Neufeld, vice president + senior analyst
What: Mobile Marketing Metrics, Expertise from an Interactive Media Guru
When: Wednesday, May 23 2007, 8:00 a.m. PST/ 11:00 a.m. EST/ 4:00 p.m. GMT
Where: online webcast

To enroll in this event, please login (free registration)to http://mmetrics.webex.com prior to the start of the web briefing. If you are prompted for a password, it is “mobile”.

Music on your phone

M:Metrics has just made a new press release with some juicy data about mobile phones and the use of these devices as music players: MOBILE MUSIC USAGE IS CLIMBING, BUT NOT ALL MUSICPHONES ARE CREATED EQUAL.

I’m particularly happy about this press release because while I’m not an expert analyst, I was actually involved in the creation of this press release. My contribution was needed because of the issue of identifying the devices that should actually be part of this analysis. We hear every day about music phones, feature phones, smart phones, etc, but what are they? Which are the detailed features or characteristics that make up a music phone?

Internally we discussed a lot about this and everyone provided his own view. The devices taken into account in this analysis are the result of our internal discussion.

Sometimes it is really hard to build a list of devices defining a set of rules. When you first define these rules you will end up including some device that you did not want or miss one that you wanted to be part of the list. An example is the Motorola V3, it can play MP3’s, it can be connected to the PC and you can sideload songs from your computer and you have a tiny music player, but does this make it a music phone? In my opinion it does not. The music player is slow and ugly. You can’t build playlists, you can move to the next or previous song, but you have to go back to the main list. It has a lot of memory, but doesn’t really compare to the 2-4GB of an iPod Nano, it’s nearer to the first versions of the iPod shuffle.
Compared to the Sony Ericsson W810i, the V3 is nothing when you compare music-features.

So what is the difference? When does a mobile phone (that was born as an apparatus to make and receive calls while on the move) turn into a device to also play music? Is it the little walkman button that make it an iPod competitor?
Should we talk about Music-optimized? Music-optimized it means that it had all those features that you would expect from an MP3 player, the appropriate keys to start and stop music, to skip to the next song and then all the interface and features to build a playlist, to see the available songs in an easy and quick manner.

It is all very interesting, because of course the fragmentation that exists in the mobile space makes it really hard to define a single rule that will match all these requirements. Is the iPhone part of this family? It doesn’t really have a key that you can press to start music. Is a blackberry a music-optimized device simply because I could use the rocker to move to the next songs with an appropriate software installed?

Very interesting discussion and collecting very different points of you. If you have your own opinion of what a music-phone and a music-optimized phone is, please let me know.

M:Metrics first Quarterly Web Briefing

A few days ago I posted about the two Web Briefiengs that my colleagues from M:Metrics would have made this week.

If you missed any of the two and are interested in listening to them, they are now freely available online. We have two formats provided, Windows Media and Macromedia Flash. This should make them usable on any platform.

The two briefings cover mostly the same topics which are MMS, video, mobile TV and mobile VAS in general. The EU briefing is about EU too and provides more numbers about the 5 major countries that we cover (Italy, UK, France, Spain and Germany). The US briefing is quite interesting because compares many figures between US and EU and gives some hints of what should happen in the next few months.

If you are interested, here is the M:Metrics Q3 Web Briefing EU Focus and here is the M:Metrics Q3 Web Briefing US Focus.

M:Metrics Web Briefing

M:Metrics, the mobile market authority, presents live 360° insight into the growing and competitive mobile market. You’re invited to this M:Metrics exclusive analysis of true measures that capture in a snapshot market size, device reach, and key demographic and mobile phone usage characteristics.

There will be two sessions:

  • November 6th at 12:00 GMT [EU focus]
  • November 7th at 11:00 AM PDT [US focus]

FREE Registration